Client Project: Illustrate and Design Logos for Business Cards and Marketing Promotions.
The Client: Women on Wheels (WOW) Taxi Company is a local taxi company that needed logo designs created for business cards and other promotional items.
Goals: Create graphics and illustrations for use
in business cards and other marketing
materials.
in business cards and other marketing
materials.
Brainstorming: I met with the owner to discuss their goals, target audience and develop a timeline for the entire project. After many discussions and preliminary sketches, it was decided to create an illustration that remained gender neutral and more focused on the service provided.
Branding: WOW’s brand palette is white, pink
and black. Two illustrations were agreed on, one
of the company’s taxi cab in brand colours and
the other was of a checkered flag also in brand
colours.
and black. Two illustrations were agreed on, one
of the company’s taxi cab in brand colours and
the other was of a checkered flag also in brand
colours.
