Client Project: Create and design craft beer labels
The Client: Moon Under Water, Brewery &
Pub is located in Victoria, British Columbia. The
owner wanted to create beer labels that were in
the theme of the upcoming marathon and 10
kilometer run.
Pub is located in Victoria, British Columbia. The
owner wanted to create beer labels that were in
the theme of the upcoming marathon and 10
kilometer run.
Goals: Create graphics that would be used for
beer labels for the time limited promotion.
beer labels for the time limited promotion.
Brainstorming: It took several meetings with
the owners to gain insight and information into
exactly what they were looking for, their goals
with this promotion, the target audience they
were seeking to attract, and to establish a timeline for the entire project.
the owners to gain insight and information into
exactly what they were looking for, their goals
with this promotion, the target audience they
were seeking to attract, and to establish a timeline for the entire project.
Deliverables: Three prototype labels were
created for Moon Under Water Brewery and
Pub.
created for Moon Under Water Brewery and
Pub.
